Nothing But Initials

[Wildfisher]

<cynic mode on>  

Two or three letter initials behind product names really crack me up. Designed to be snappy, memorable, but are often vacuous or  just plain daft.

There is a long tradition of this  in all areas of consumer products: we have Gti and GTX cars, SLX  rods etc. Perhaps the most memorable in the world of fly fishing was XP behind that great Sage rod. I do wonder if it was chosen to give the impression of "high tech"  hanging on   Microsoft's  Windows XP – their first really good operating system?

Some company names are commonly abbreviated to three letters: NCR,  BMC, IBM etc. There was even a US manufacturer of dedicated word processing machines named NBI – which (no kidding) stood for Nothing But Initials.

Anyway, I'm thinking about "designing"   :roll:  another fly line and really do need a 3 letter suffix.  I like the NBI philosophy – it's amusing and honest, but already taken.

How about TMI -  Totally Meaningless Initials, TLI - Totally Lacking Imagination,   or even SSB -  Small Supplier Bullshit.

Suggestions please?

<cynic mode off>

[Inchlaggan]

TLA (pronounced Teelaahh).
Meaning- Three Letter Acronym

I always liked the notion that when dictating web addresses  "www" has more syllables that "world wide web".

[dazdidge]

TCL- Trout Catching Line

The same goes with most things now, even clothes. I point blank refuse to wear clothes with huge logos or initials on them. Why should I pay to advertise them when I have already paid for them?

daz

[Wildfisher]

These are good and will be TTB (Tricky To Better).  

Keep them coming.  :lol:

[Traditionalist]

HTS   ( High Tech String ).

TL
MC

[Wildfisher]

HTS   ( High Tech String ).

Brilliant!   :lol:  Now THAT is honest!

[Inchlaggan]

FFS (no, not what you first thought!) Fly Fishing String.

(oops just saw Mike beat me to "string")

[Wildfisher]

MMH -   Meaningless Marketing Hype

[Fishtales]

WECAF - Wont Ever Cast Any Farther

WECAMF - Wont Ever Catch Any More Fish

[Wildfisher]

Sandy, that's cheating!  Three letters only please!   :lol: